“Gen Z Unlocked” Playbook

Summary: Credit unions are looking for new ways to expand membership – and many are looking to attract younger members. As Gen Z rises to become the largest, wealthiest generation in history by 2035, it is changing the game for financial services. The time has come for credit unions to leverage their natural strengths in service, trust and authenticity to compete and grow. But what are the ways that credit unions can adjust to meet the needs of the up-and-coming Gen Z demographic?