Gen Z and Millennial Preferences and Behaviors Drive Popularity of Payments
By: Tom Pierce, Chief Marketing and Communications Officer, VeleraSummary: "Alternative digital payment methods — such as mobile wallets, P2P payments and BNPL options — are increasing in popularity, especially among Gen Z and Millennials. Welcome to the second installment of our blog series on Velera's 2024 Eye on Payments consumer payments research study. In this blog, Velera Chief Marketing and Communications Officer Tom Pierce explores the generational differences in payment preferences. "
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Tom Pierce: In his role as SVP, Chief Marketing & Communications Officer, Tom Pierce is responsible for leading and executing Velera’s marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining Velera, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.
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