From Products to Purpose: Reaching the Next Generation of Members
By: Nahar Abboud, Corporate Communications Intern, VeleraSummary: What motivates Gen Z to choose a financial institution? And more importantly, what would make them choose a credit union? Read more below as Nahar Abboud, Corporate Communications Intern at Velera, explores those questions and how Gen Z's perspective on finances is unique.
Nahar Abboud: Nahar serves as a Corporate Communications Intern with Velera's Thought Leadership team. She recently earned a bachelor's degree in Communications with a concentration in Public Relations from George Mason University in Fairfax, Virginia. Passionate about strategic communications, storytelling and public relations, Nahar enjoys crafting compelling messages that foster meaningful connections and engage diverse audiences.
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