Raise Your Shade, Raise Some Money for CMNH and NCUF

CO-OP CXO Samantha Paxson doesn’t love plane travel, but has found it helps when the window shades are up. And, it turns out she is not alone. “I received a lot of messages from friends and colleagues empathizing with my feelings about flying with the window shade up, so I decided to see if I could spark a something fun around it – and raise some money in the process.”

For every shade raised, selfied and tagged between now and THINK 20, CO-OP will donate $10 to both Children’s Miracle Network Hospitals and the National Credit Union Foundation. Let’s “shed a little light” and raise a little money for the kids who help put the purpose in our purpose-driven movement: #ShadesUpforKids. It’s simple: The next time you’re flying somewhere: 

  1. Raise your window shade
  2. Take a selfie
  3. Post it to Facebook, Twitter or LinkedIn with the hashtag #ShadesUpforKids

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